Strategic Planning:

Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities.

Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

Campaign Management:

Oversee all marketing campaigns, ensuring they are consistent with the company’s brand and business goals.

Plan and execute campaigns for a variety of marketing channels including digital, print, and social media.

Team Leadership:

Lead a team of marketing professionals to ensure effective marketing operations.

Provide guidance and feedback to team members and manage their performance.

Budget Management:

Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.

Allocate resources effectively to maximize ROI on marketing initiatives.

Content Creation & Management:

Collaborate with content creators to ensure all marketing materials are consistent with the brand voice.

Oversee the production of promotional materials and marketing collateral.

Market Research:

Conduct market research to identify opportunities for promotion and growth.

Collect and analyze data to inform marketing decisions and improve campaign performance.

Relationship Building:

Establish and maintain relationships with key stakeholders, including media, partners, and vendors.

Represent the company at industry events and conferences.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field.

Minimum of 2 years of experience in marketing or related field.

Proven experience in developing marketing plans and campaigns.

Proficiency in digital marketing tools and platforms.

Excellent verbal and written communication skills.

Strong analytical skills and data-driven thinking.

Ability to manage multiple projects simultaneously.

Leadership experience with the ability to motivate and develop a team.